You’re here to leran the effective copywriting tips in Ghana. Congratulations!

You’re marketing your business in Ghana but you’re not getting the required clients. On top of that you’re running out of budget. What should you do?

Well if you don’t follow these effective copywriting tips in Ghana, you’ll continue to lose massive amounts of clients. The good news is, It also covers copywriting statistics and infographics.

Let’s get started

The Most Effective Copywriting Tips in Ghana

What is Copywriting?

Copywriting is the practice of writing persuasive copy for advertising and marketing purposes. Persuasive copywriting helps to influence the behavior of your prospects by appealing to their emotions, logic and trust. If you want to influence the buying decision of your prospects in Ghana, these effective copywriting tips can be one of the ways to achieve that.

Copywriting involves:

• Website copy
• Email newsletter
• Social media posts
• Landing sales page Copy
• Promotional media posts

What’s the Differences Between Copywriting and Content Writing?

Copywriting and content writing are both significant when it comes to marketing and business promotion but they all serve different purposes. 

Copywriting, Primary Goal:

Compels and persuades your prospects to take specific action such as making a purchase, downloading, signing up for a newsletter etc.

Focus: Directly related to making sales and comes with a strong call to action.

Content Writing, Primary Goal:

Inform, educate or entertain the audience through high quality content

Focus: Fostering engagement, establishing authority in a particular field and building relationships.

Benefits of Copywriting to Ghanaian Businesses

Copywriting offers many benefits to brands in Greater Accra and other regions of Ghana. Let’s take a look at some of the benefits of copywriting for brands in Accra and beyond.

Increases Trust and Credibility

Well written content has positioned many brands as authority in Accra, Kumasi and other cities in Ghana. Consistent copywriting builds credibility and trust with your prospects. If you clearly outline what your customers should expect from your brand using copies, it builds transparency and honesty.

Enhances Customer Experience

Good copywriting touches the pain point of your customers. When you address the pain of your prospects and suggest your products or service as a possible solution, your prospects are more likely to choose you ahead of your competitors. 

This drives sales and increases your conversion.

Boosts your SEO and Online Visibility

Effective copywriting enhances your SEO efforts. If you want to increase the visibility of your business to have a competitive edge in Ghana, copywriting is the way to go.

Why?

Because it drives organic traffic to your website and improves your search engine ranking.

Copywriting Uses the Power of Storytelling

Copywriting uses the power of storytelling to raise the curiosity of your prospects. There’s no denying that humans love to tell and listen to compelling stories. In fact, based on my experience, when stories resonate with prospects, they are compelled to take action.

I’m not asking you to tell stories because I’m a copywriter. The more personal the stories, the more relatable and resonating they are. 

Hey, in case you’re not convinced, here are a few statistics to inform you of how important storytelling is.

10 Incredible Statistics on Why Storytelling is Important in Marketing

• 75% of customers believe brands should use storytelling in their marketing.
• Storytelling can boost conversion rates by 30%.
• 92% of customers want ads to feel more like a story.

• People retain only 5% to 10% of information that consists of statistics alone. But when they hear a story, they remember 65% to 70%.
• If people love a brand story, 55% are more likely to buy the product in the future, 44% will share the story, and 15% will buy the product immediately.
• Adding a story to a blog post resulted in nearly 300% more people scrolling all the way to the bottom and an average time on page that was more than five times higher than the original post.
• Facts are 22 times more likely to be remembered if they are part of a story.

What is the cost of copywriting in Ghana?

The fact is, the cost of copywriting in Ghana depends entirely on your specific requirements. Do you need website content, blog posts, social media content, or any other type of copy?

Well,  The pricing can vary based on the complexity and length of your project.

Look, For a custom and personalized package, contact Topsanker Digital. We offer competitive rates and customized solutions to help business owners like you to achieve their brand messaging.

Final Thoughts

In this post I have covered the most effective copywriting tips Ghana to boost the visibility of your business. I have also touched on some key statistics and provided you with a detailed infographics.

Have you ever used copywriting as part of your marketing campaign? Let me know in the comment below.