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Frequently asked – Copywriting

What is Copywriting?

Copywriting is the practice of writing content for marketing and advertising purposes. The aim is to persuade readers to take a specific action, such as sign up for a newsletter, make a purchase, or download.


Why is Copywriting Important?

A compelling copy can significantly impact your marketing efforts. Which means a better ROI. It engages, builds trust, and drives conversions and sales.

Why Should I Pay for Your Copywriting Service?

We have copywriting expertise to quickly persuade your audience to take the required actions. In addition, we have a track record of working with multiple industries.

How Does Copywriting Differ From Content Writing?

Copywriting focuses on persuading readers to take specific actions, such as signing up for a newsletter, or a service, making product purchases, and downloading, while content writing, on the other hand, is to inform and educate your audience. 

Do I Need to Pay a Copywriting Agency in Ghana?

If you don’t have an in-house team of skilled copywriters, it’s advisable to collaborate with a copywriting agency to expand your brand awareness with compelling copies.

Are Your Copies SEO Optimized?

Yes, we do keyword research to know which keywords are less competitive and help your content rank highly on search engines. We use modern keyword research tools such as Ahrefs and Semrush to get a less competitive keyword with high search volume.

What Should be Considered when Writing Copies for Ecommerce Brands?

When writing copies for e-commerce brands, focus on clear product description, highlight key benefits of the products, include a clear call to action and carefully select keywords. 

Do you Write Copies for e-commerce Brands in Ghana?

Yes, we do. As a recommended copywriting service provider in Accra, Ghana, we have copywriting experts who have seen it all. We cover e-commerce, real estate, sports, SaaS, health and fitness, etc.

How Does Copywriting Help Businesses?

Effective copywriting uses storytelling to connect with the audience or prospects at an emotional level. This makes them more likely to engage with your brand consistently. Effective copies also build trust and expand your brand awareness.

What are the Best Copywriting Agencies in Ghana?

In fact, there are a lot of copywriting agencies in Ghana that you can trust to provide the best copies for your brand, day in and day out. As a copywriter and an experienced digital marketer, I’d recommend Topsanker Digital. It’s an award winning digital marketing agency in Accra with a proven team.

Who is the Best Copywriter in Accra?

Look, there are so many tried-and-tested copywriters in Accra, Ghana. But I highly recommend Foster Senu. He is a marketing strategist with a core in copywriting and local SEO. He started his copywriting journey in 2016. With his experience, you can expect a well resonating copy that excites.

How do I Collaborate with the Best Copywriting Agency in Accra?

To collaborate with the best copywriting agency in Accra, check for:


  • Client satisfaction
  • Their industry knowledge, expertise and years of experience
  • They should be transparent with their pricing