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Frequently Asked Questions – Local SEO

What is Local SEO?

Local SEO is the practice of optimizing your online presence to attract clients from specific geographical areas by using local search terms such as restaurant near me, constructor + City.

What are the Benefits of Local SEO?

Local SEO is crucial for brands that operate locally, such as hotels, restaurants, barbershops, etc. Local SEO is important to increase and drive foot traffic to your store front or business.

What are Citations in Local SEO?


Citations are online mentions of your brand name, phone number and address, (NAP). Citations appear on social media platforms, business directories and other platforms.

How are Online Reviews Important for Businesses?

Online reviews are important because they enhance the reputation of businesses. Thus, it improves the click-through rate and drives sales.

What is the Best Local SEO Agency in Ghana?

Hey, there are a lot of local SEO agencies in Ghana that are proven with good track records. But I recommend Topsanker Digital to make your business accessible to your prospects. They are experts in building brands such as yours.

What is the Local Pack and why is it Important?

The local pack is a set of 3 highlighted listings that appear at the top of a Google search when a local search is initiated. The fact is, when you appear in the local pack, it drives traffic and conversions to your website.

Who is the best local SEO Expert in Ghana?

There are a lot of local SEO experts in Ghana with different expertise but I recommend Foster Senu. He is an award winning digital marketing specialist located in Accra, Ghana.