In today’s post, I’m here to show you the benefits of using HARO (Help a Reporter Out) for link building.
But wait, in our previous post, we covered how to acquire free and easy backlinks with HARO.
The world of marketing has evolved. Today, there are a lot of tools and resources available on the internet that you can use to enhance your brand awareness and increase your credibility. HARO is one such tool that has gained recognition in the last decade.
But here’s the catch: HARO has been rebranded to Connectively.us . One of such reasons is to reduce the rate of spam reponse using a pay to pitch system and better access to expertise across industries.
Key takeaways from HARO (Source)
- There were 66020 queries in 2022.
- 59% of them are from DR50+ media outlets
- 12% of them are from anonymous journalists
- 28% of queries have a deadline in less than 24 hours.
Let’s get started now.
I know you’re asking, What is HARO? I can explain.
What is HARO and why Should you Care?
HARO is a cost-effective PR solution that connects journalists seeking information about a subject to their respective sources. HARO provides the most powerful database of sources to journalists to help them in their media coverage.
3 Simple Steps to Signup for HARO (Help a Reporter Out)
This video walks you through the 3 simple steps that you need for the Help a Reporter Out signup.
Benefits of Using HARO as a Brand
HARO offers several benefits to bloggers and business owners when it comes to brand exposure and quality link building but today, I’ll cover only a few of these benefits.
1. HARO Offers Backlink Acquisition Opportunity
HARO constantly connects you with journalists from top rated publications and when you get featured, the backlinks you receive bring in referral traffic.
In addition, the backlinks are editorial and this is what Google demands. Being featured in such publications means you have the chance to reach a targeted audience that is interested in your content, service, or product.
2. HARO Enhances Your Authority and Credibility
Look, getting featured in publications such as The New York Times means your expertise is being endorsed by the journalist and the publication as a credible source of quality information. An endorsement from quality sources adds weight and credibility to your brand and expertise.
The truth is that most of these publications have millions of active monthly users, so when they endorse your expertise, it improves your credibility and reputation within your niche or industry.
3. Cost Effective Marketing Strategy
With HARO, you can have publicity opportunities without spending a dime. When you respond to queries, you’ll gain exposure without the need for expensive advertisements. The fact is that responding to queries consistently requires time and effort but using HARO is far less time-consuming than using other marketing strategies such as content marketing and social media management.
Hey, even though achieving success with HARO requires time and effort and being very strategic in your pitch, it offers a cost-effective way to gain exposure.
4. HARO Gives You Long Term SEO Benefits
In my experience as a digital marketer, when you’re looking to make your way to the top of Google’s first page, you have no option but to acquire high quality backlinks to your website.
In fact, Help a Reporter Out promises to seamlessly give you the opportunity to get these backlinks cost effectively so you can find your way to the top of Google search results.
Simply put, HARO is the place to be for bloggers and website owners who are ready to increase their backlink profile.
Final Thoughts on HARO
You are finally here. Congratulations!
Rather than pitching journalists with cold emails, Help a Reporter Out gives you the chance to reach them with less effort. If you want to dominate your niche and increase your expertise, take advantage of HARO now.
What works for you when it comes to acquiring links and being featured in top-rated publications using HARO (Help a Reporter Out)?
Share your experience with me in the comment section.
